Brooklyn campaign

My concept for the downtown Brooklyn campaign is distinctive views of the brooklyn bridge, views i thought were interesting while i was taking pictures of the bridge, not the everyday picture of the bridge.

423 Fulton St. (Now)

Here's how the building at 423 Fulton looks right now, it hasnt changed a lot,now it has a store that sells glasses..

Historic Brooklyn Photo(Then)

Here's the picture of old brooklyn the address for this picture is 423 Fulton St. I wonder ho this looks today.

Bookstore poster

heres my poster for the bookstore...

Olivo Barbieri @ Yancey Richardson

I decided to start my gallery day by checking out all the art galleries around the block. The one that impressed me the most was Olivo Barbieri’s site specific, which is being shown at the Yancey Richardson gallery. I was also impressed with the Ghost I’m chasing by Nan Goldin her portraits of the old couple were really touching, and the size of the photographs gave me a feeling of numbness, it was like I was feeling, the couple’s embracing their love.

The Rat & Bear exhibition by Peter Fischli and David Weiss, was really weird and unsatisfactory for my taste. I did not like it, I thought it was tasteless what’s the point of having of dressing up in a rat and bear suits and do funny movements and then having the suits like in an altar type place.

Olivo Barbieri’s work is really interesting, and I enjoyed it a lot, my favorite picture was the one of the Coliseum in Rome, such a historical place how beautiful it is and it still stand thousands of years later it shows how powerful mankind can be. It also shows how small we are in this world, it made ask myself how does this planet looks from the outside, from the universe, if there is life outside this planet how do they look at us? What do they see?

Barbieri took his photographs from a helicopter 300 to 500 feet above ground with a large format camera, I will love to see work like this done in New York City but in the less remote places because obviously in the middle of the city I believe it cant be done maybe in Brooklyn, Queens and the Bronx parts less known of the city which are as good as the landmarks in downtown. Mr. Barbieri’s concept is great I belive he should do this in different parts of the world and see how people react to it. And see how small we really are in a Universe full of things that we do not know about.

Point of Purchase

I took this picture at the H&M on 5th avenue, I think the mannequins look nice and stylish, it attracts the customer to go in and shop.

the station

somehow, i really like this picture maybe is the solitude of the train station, or the way the platform looks kind of neverending, I take this train everyday I have to go work, and i saw the station so solitary eventhough it was 12 in the afternoon..

Liz Von Hoene

Liz Von Hoene photography is pretty amazing, She has her own style in all of her photographs, I like the way she makes her models look, in a very fashionistic matter but at the same time, soft and kind of makes them look normal, i also like her black and white photographs speacially the one were there's an scenery, a small house and a woman wearing a white dress, I also like her advertising was impressive, I will chose her to do the photographs for my ad.

For this campaign I used the font that Armani uses for its logo, i used the font for the headline. I think this one works better than campaign A, because I think it looks more like a "real" fashion ad, I even added a strip, for the consumer to smell the product.

Campaign A

Here is my ad for Armani Mania, deodorant I diffuse the light to have a dark/black background I wanted to give the product a sense of importance, and that it workd,also I wanted to make it look like a fashion ad, for a cologne. The first one is the original photograph of the ad.