For this campaign I used the font that Armani uses for its logo, i used the font for the headline. I think this one works better than campaign A, because I think it looks more like a "real" fashion ad, I even added a strip, for the consumer to smell the product.
1 comment:
The black background works well with the black subject and white text. This could have been a more refined ad because the bottle seems tilted for some reason and I think it's because the bottle fades out on the right and gets lost. So lost that you can't finish reading the rest of text on it. Whether you did this on purpose or not, it killed the professionalism of the ad. I feel this way maybe because the design and idea is just so great that it should be a perfect end result. Great concept though, it establishes good creativity as an artist.
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